Crafting
Heritage into Every Detail
Packaging Design
March 2024 - June 2024
CHALLENGE
Ethnic Wonders needed a brand identity and packaging that honored rich cultural traditions while appealing to modern consumers.
SOLUTION
We designed the logo and packaging that blend heritage motifs with modern design, letting every product tell a story.
OUTCOME
A visually cohesive brand with an extensive Brand Kit that feels timeless, resonates with the audience, and elevates the product experience on every shelf.
The Brand Logo
The brand evokes a traditional Indian spice box, symbolizing authenticity and heritage, with warm brass tones that celebrate recipes cherished and passed down through generations.
We created different logo alignments to suit various contexts, ensuring the brand remains flexible, consistent, and impactful across all applications.
The colors, rooted in Indian heritage, carry this tradition across every touchpoint of the Ethnic Wonders brand
Branding for Digital Platforms
While using this logo on social media, we keep the brand consistent and the visuals clear, ensuring it stands out and is instantly recognizable while staying true to the brand identity.
Brand Packaging
Ethnic Wonders’ product, Garlic Mantra and Mango Pickle, features packaging that showcases heritage and freshness. The design is engaging, premium, and instantly recognizable, designed across 3 sizes.
Patterns and motifs inspired by traditional Indian art
Vibrant and earthy color palette reflecting freshness
Cohesive design that aligns with the brand identity
Illustration Style
We used illustrations on the Garlic Mantra & Mango Pickle packaging that reflect the actual
product, enhancing its ethnic feel and celebrating India’s rich cultural heritage.
The illustrations of a cow and a farmer convey that Garlic Mantra is made with all-natural ingredients.
Inspired by traditional regional patterns, these minimalistic line illustrations add cultural richness and a unique decorative element, reinforcing the brand’s roots and storytelling.
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"It has been a wonderful experience working with Mintuitive Design
Studio. The team is energetic, enthusiastic, creative, and highly
professional. They guide you step by step through the journey with clarity
and precision. They listen patiently to clients' requirements and add
valuable insights that help elevate the brand identity.
Highly recommended."
SAI DEEPA K
Founder & CEO, Ethnic Wonders.
"Mintuitive Design Studio has been an incredible creative partner for
Learning Trails. They captured our vision with warmth and clarity, shaping
both our brand identity and the Reading Trails series into something
professional, playful, and child-friendly. Their designs bring our
educational philosophy to life beautifully."
KAMALHAS TANGUTURI
Founder & Lead Instructor, Learning Trails.
“Working with Mintuitive Design Studio on our app design was an absolute delight. The team doesn’t just design — they think deeply about the purpose, the user journey, and how every detail adds value. Their thoughtfulness shows in every screen, every flow, and every interaction. What impressed us most was how they truly immersed themselves into the design, ensuring it wasn’t just beautiful but meaningful and practical. If you’re looking for design that goes beyond aesthetics and truly connects with users, I’d highly recommend Mintuitive.”
SANDEEP REDDY CHINTALA
Managing Director, Diyo’s Infotech Pvt. Ltd.
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